Newspapers are less important than they used to be, as proved by years of declining circulation. Perhaps no surprise, then, that newspaper headlines now are often long, plain and inelegant.
One recent example which bucked the trend was “Enemies of the people”, the Daily Mail’s concise and provocative description of the High Court judges who ruled that Parliament, and not the Prime Minister, should vote to begin the UK’s process to leave the European Union.
It recalled another Daily Mail headline from those earlier days of high circulation and political influence: “The Enemy Within”, supporting Margaret Thatcher’s criticism of the miners’ during the 1984-1985 strike.
A few more from that era stick in my mind. When Arthur Ashe defeated the favourite Jimmy Connors to win the men’s singles tennis title at Wimbledon in 1975, more than one paper saw the available pun. “King Arthur’s court”, The Observer stated. However, the Sunday Express extended it more eloquently to “Connors bows at the court of King Arthur”.
In 1979, the announcement that Sir Anthony Blunt, art historian and Surveyor of the Queen’s Pictures, had been a Soviet spy since his youth resonated perfectly with the popularity of John Le Carré’ s novel Tinker Tailor Soldier Spy and its TV adaptation. The Glasgow Herald borrowed one of Le Carré’s great pieces of espionage jargon for their headline of “Mole at the Palace”, but I thought Blunt’s character suited better the more old-fashioned, and more stylish, phrasing by the Daily Mail: “Traitor at the Queen’s right hand”.
This September sees the 20th anniversary of the death of Diana, Princess of Wales, one of the most dramatic media events in my lifetime. Most of the press and TV coverage at that time made me wince, and its polarising effect is shown well in the Peter Morgan/Stephen Frears film The Queen.
However, one headline which I did admire came from the Glasgow Herald at the start of that dramatic week in 1997 when Diana’s body was flown back from Paris to RAF Northolt. “Home – to a nation of broken hearts” displayed assonance, alliteration and an appropriate sense of rhythm.